Kitsat is a unique educational package that consists of a satellite kit and learning materials. With Kitsat high school and university students and hobbyists can learn real space technology for a fraction of the cost. Kitsat needed a brand identity that conveys the do-it-yourself spirit and joy of learning that stand at the center of Kitsat.
The brand identity needed to serve Kitsat’s target audience which consists of students, teachers and hobbyists. The star symbolizes the builders’ excitement and learning. The yellow cube represents the physical building block, the satellite itself. These elements together create Kitsat.