Ilo is a veteran in the Finnish vegan and plant-based food scene. Their most established product must be their hummus, with the sky blue lid that every Finnish hummus-enthusiast has surely seen on the grocery store shelf.
With the climate conscious, plant based eating trend growing in Finland Ilo wanted to update their visual identity to appeal to the younger masses.
I designed their new visual identity, illustrations and website that stand out and look fresh, while maintaining Ilos happy spirit.
Ilo's visual identity is appealing to younger audiences and embodying their core principle – joy.