Annie is a chatbot that nudges students at the right times to let them easily ask for and receive support.

Providing an effective solution to student drop outs Annie also lets teachers and counsellors feel on top of their student’s current situation.

I got to design Annies visual identity that brings a new twist to the usually quite bland field of education software.

The end result’s youthful visuals stand out and the happy and humorous brand voice feels optimistic while taking the issue of student drop outs seriously.

The brand identity needed to serve Kitsat’s target audience which consists of students, teachers and hobbyists. The star symbolizes the builders’ excitement and learning. The yellow cube represents the physical building block, the satellite itself. These elements together create Kitsat.