The emphasis in designing the campaign was on easy implementation across all platforms by the team themselves; both print and digital.
We accomplished this by defining an extensive book of campaign guidelines along with a series of all necessary template files from posters and table tents and Instagram stories and social media banners.
This was my first go at designing a whole campaign, and it was interesting navigating a distinguishable campaign brand identity while maintaining the main brands’ integrity. Not being part of the brand implementation itself required guidelines that encompassed everything I could imagine would be needed to result in a campaign that is clear, easily understandable and isn’t confused with the main brand.