Startuplifers visual identity is made of strong illustrations and colors, used in a fun way. Throughout the years the visual identity has lived along with the current teams and struggled to stay consistent.
We took the best shapes and simplified it down to a set of illustrations to be combine, introduced a modern monospaced font and chose to focus on only the Startuplifers red and counter it with the ocean turqoise.
Complementing those two main colors with black, grey and white gives us a fresh and clean visual identity that feels like a revamped, more serious look and feels like a California breeze (I’d imagine).