Ilo is a veteran in the field of Finnish vegan and plant-based food that was founded in 2003. Their most established product must be their hummus, with the sky blue lid that every Finnish hummus-buyer has surely seen on the shelf in the grocery store.
With the climate conscious plant based trend growing with no end in sight, Ilo wanted to update their visual identity to appeal to the younger masses.
I designed their new visual identity constituting of typography, colors and illustration that stands out and looks fresh, while maintaining Ilos happy spirit.