Visual identity, web design

Pinoa is Helsinkis vertical farming pioneer supplying restaurants and consumers with microgreens and edible flowers. 

Their vertical farms in the heart of Helsinki utilize innovative, environmentally friendly techniques making their product fresh and low in emissions.

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Visual identity

I refreshed their visual identity by brightening the brand colors and introducing a new set of fonts. The result is a cool, funkis and retro spirited style that combines farming with urbanity. 

The logo is not designed by me.

UI design

The website UI was designed mobile-first to cater to restaurant keepers. The emphasis  was on telling Pinoas story, showing the guys behind it all and making the interaction as memorable and unique as Pinoa.