Visual identity, web design
Pinoa is Helsinkis vertical farming pioneer supplying restaurants and consumers with microgreens and edible flowers.
Their vertical farms in the heart of Helsinki utilize innovative, environmentally friendly techniques making their product fresh and low in emissions.
I refreshed their visual identity by brightening the brand colors and introducing a new set of fonts. The result is a cool, funkis and retro spirited style that combines farming with urbanity.
The website UI was designed mobile-first to cater to restaurant keepers. The emphasis was on telling Pinoas story, showing the guys behind it all and making the interaction as memorable and unique as Pinoa.