Visual identity design
Annie is an advisor chatbot that nudges students at the right times to see if they need support. Annie provides an effective solution to student drop outs and lets teachers and counsellors stay on top of their students’ current situation and provide support when needed.
I got to redesign Annie’s visual identity in the summer of 2021. Software in the field of education tend to be bland and boring. Annie wanted to stand out through a youthful visual identity and an optimistic brand voice – whilst taking the issue at hand seriously.